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Have a business strategy aimed at promoting digital innovation. Today's marketer must be prepared to do his or her best in an ever-changing environment, learn new skills, and have the foresight to know what's coming. Boosting loyalty marketing is a great example of a marketing objective. The existing competition in the market will determine how much market share your brand is able to acquire. The objective isn't always to be the best, but to find a good position in the market and to be considered as a reference for a segment of the market. Of course, we can’t forget television marketing, which has been around for more than half a century. According to Google, 88 percent of people who conduct a local search on their smartphone visit a related store in the next week. As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market. As a result, y...

But cyber attackers are capable of increasing the scope of the attack — and DDoS attacks continue to rise in complexity, volume and frequency. This presents a growing threat to the network security of even the smallest enterprises. The crux of the problem is that traditional network-centric, point-solution security tools are no longer sufficient to combat the speed and complexity of today’s cyberattacks. This is particularly the case as operational technology , which connects, monitors and secures industrial operations , continues to converge with the technology backbone that processes organization’s information technology . Cyber-risk incidents can have operational, financial, reputational and strategic consequences for an organization, all of which come at significant costs. In 2016, NSAs own hacking tools were hacked, and they have been used by Russia and North Korea. NSA's employees and contractors have been recruited at high salaries by adversaries, anxious to compete in cy...